Salesforce Pardot or Salesforce Marketing Cloud Account Engagement is a part of the Salesforce Marketing Cloud platform as it possesses similar functions for generating business relationships with potential customers. Once implemented, it facilitates marketing automation and understanding a customer’s interests through practicing targeted marketing.
Incorporating SEO programmes in your email campaigns can attract more organic traffic to your website as email marketing is one of the main Pardot features.
Salesforce Pardot services enable real-time alerts as a customer towards buying your products and services. Also, you can share these details instantly with the sales team so that they can keep reminding the customer about new deals and discounts if they sense that the customer is leveraging off.
Different email campaigns for different segments of audiences, a way of differentiating is with the help of cookies so that your emails target a specific set of audience that will be deemed fit for buying your products and services seeming tailored for them and them only.